Marketing report based on industrial analysis Essay

Marketing report based on industrial analysis - Essay Example wing issue that needs to be addressed: due to the high competition in local market managers in Burger King should have alternative marketing tools available. This means that if the positioning of the firm’s products/ services in India is not successful then the re-positioning of the firm should be attempted by emphasizing on different market segments, as explained analytically below. Marketing, as a process, is rather complex. In the literature, emphasis is given to three elements of this process: ‘a) the marketing mix; these are the elements of each firm’s marketing plan; b) the market forces and c) the matching process’ (Payne & Frow 2013, p.12). The above elements of the marketing process interact in the following way: in the context of the marketing mix each organization identifies the criteria that its marketing plan has to meet. Then, the marketing plan is structured accordingly, i.e. it is designed in such way that these criteria can be met. At the next level, the forces that the organization has to face in each market are identified; emphasis is given to those forces that can affect the organization’s marketing plan. Finally, using the matching process the managers of the organization are able to align the marketing plan with the market forces, so that the success of the plan is secured, as possible. Marketing orientation is a term used for showing the alignment of ‘all the activities of each organization with the needs of its customers’ (McCabe 2010, p.117). According to Palmer (2012) in order for a business to promote marketing orientation the following term needs to be met: the business should be fully aware of the needs of its customers, of the performance of its competitors and of the capabilities of its employees. By focusing on marketing orientation Burger King would be able to attract many customers and to set the basis for significant growth in the Indian market. Moreover, the costs of marketing orientation for Burger King could be

How Can Payless Company Increase Profits While Ensuring Current Essay - 26

How Can Payless Company Increase Profits While Ensuring Current Customers are Satisfied - Essay Example The company took a turn in establishing the new image of the luxury in meeting low-end prices. Although the company wants to continue maintaining its image of the low prices, the change mainly within Payless is to create the fashion goods by coming into collision with the designers to hit the marketing niche that was missing for all those years. Although the company is doing excellently on the domestic market, being aggressive on the international market will lead to increased sales and hence income. The company should actively market its products in continents like Asia that has large market base. However, the company should also embrace the domestic market as this can also lead to increased profits and positive publicity to the external markets. The reliance on third parties like New York-based designers like Stacey Bendet, Lela Rose, and Christian Siriano is risky for the company. The company should, therefore, move quickly to rely more on itself for survival. For instance, if the supplier lacks the required law materials necessary, it could harm the company negatively. I, therefore, recommend the company to act quickly into rectifying this weakness. The company should consider changing its name from â€Å"Payless† so that it accommodates other customers with disposable income. Consumers with a large amount of disposable income will not shop there regardless of the fashionable goods found there. Additionally, I don’t believe that it’s any cheaper than the other trendy shops such as Just Call it Spring( subsidiary company of Aldo group). Increased advertisement through social Medias such as Facebook, Twitter, and others in order to keep their customers updated with the latest trends and collections. Social media is a valuable channel for ensuring that the company is maintaining a close relationship with its customers.